Today I was asked what should be avoided to obtain a good or great search ranking. I pointed out my "how to destroy SEO" article from a few months ago. Then i read over the post and decided to simplify it ...quite a bit, and explore some ground I didn't cover in this post. So without to much more chatter:
What you Need to know to be an effective SEO
In order to be an effective SEO technician for any website, you will need to know a lot of things. I've seen some self-proclaimed experts struggle when asked the simplest questions which they should really know, but in reality these so-called experts are really just looking to make a quick bit of money and do so at your expense!
What Does PageRank Mean to Your Site?
PageRank is something which I have avoided talking about for most of my work in SEO. The reason for this is quite easy to explain. Every website owner (unless in the know) believes PR is the be all and end all of search ranking, and that it is EVERYTHING Google considers! ... Well I've news... You are Wrong! We ask Matt Cutts for his opinion! ... see what he says here!
Stupidly Simple SEO
Over the past few months I've been asked time and time again "What steps can I take to perform SEO on my site?" Generally, I ask about the site they are talking about (all sites need something a little different), have a nice little consultation with the person asking the question and then give them a list of things they may want to do (ideally), what they should do (mid-ground) and the things they need to do (must-do). So under those headings I've created a Top 10 list of the most common occurrences that I've found.
What we know about (Google) PageRank.
Almost everybody is using it (or think they are), others believe they can manipulate it... but no body really understands very much about it. It is Google PageRank. It is probably one of the most important algorithms created for the web, and it continues to evolve even today. This article is a summary of my research over the past 3 months. - Comments and Corrections welcomed.