In Short: Feedback, Reflection and Second Guessing
When writing content something we are all guilty of is "second guessing", if you don't understand what I mean think about this - When you blog about something you think people will want to read, you are second guessing the wants of your audience. Second guessing can be good and bad, it depends how well you know your audience. Some great examples of having fun with second guesses come on April Fools day, one of the best this year was by outdoor sports company CheapTents who have an audience of outdoor enthusiasts - so what did they write for a blog post on April fools? Take a look for yourself, its here, pretty well matched and thought out.
Second Guessing happens when you are pushed to write a post, pushed for time or pushed because you don't know what to write. Which ever it is, think twice and Reflect!
Reflection is a lovely word. It can mean what you see in the mirror or how you see that thing. Reflection in these sense I mean is more akin to the later, and the spiritual sense of finding ones self. When writing content reflection for most is just skim reading it again or proof reading, but that isn't what you should be doing. You should be taking a look at your posts, its tone, its topic and then look at other blogs in your niche ... are you really doing your blog justice with this post, is the question. Take a deeper look and see what you can add or detract from the post ... quantity isn't everything.
So reflect on your current writing, and then reflect with Feedback on your older works.
Feedback is a vital tool to any website designer, copy writter, blogger, journalist, web editor or otherwise (the list could go on and on). Listening to your users means you don't always have to second guess what they want, you reflect on your content with the help of your users - this is how you can continue to improve your website, your blog, your forum posting, commenting, tweeting and generally being webby.
Go on - Second Guess, Reflect, and Listen.