With the escalating competition in the web arena, it has become more important than ever to improveyour SEO methodologies and take them to a higher level. The success of your website depends on how well you portray it before search engines and target visitor. Although there is a need to adopt new methods for upgrading your SEO practices, you need to ensure that the core strength of SEO, which is content, should still remain the focus of your methods. Below given are five ways in which you can take your website to the forefront of search engines ranks in 2012.
Analyze your target audience
One of the basics of search engine optimization is to continuously analyze your target audience base and be sensitive to its changing requirements. Accordingly, you need to make changes in your web content so as to make it appropriate to the need of the hour. Also, you need to have a good grip on the age, gender, skills, income group, education levels and geographical location of your target visitors. This will also help you provide content and services that are suitable to the readers. What is more, this analysis has to be a continuous process and not an occasional function.
Build relevant links
In 2012 and in all the coming years, make a resolution to build only relevant links to your website. You might have a thousand links flowing in and out of your site but unless they are relevant to your web content, they are not of much use to you. Also, you need to focus on quality of the link. Having hundred links of high page rank web pages gets you a lot more leverage than having thousand low page rank links.
Make your website mobile-phone friendly
Times have changed and computers are not the sole source of internet access. Smart phones sell like hot cakes because of the internet access that they provide. Most of the people who own smart phones browse through their phones and so, if you want more visitors, you need to make your website mobile friendly. Some of the things that you can incorporate in this regard are not using many images, providing clear content, easy navigation, installing mobile plugins and using plain HTML/CSS instead of Flash.
If you have not tried it before, it is high time that you try it now. Link chain, as the name indicates, is a chain of links between your websites and your blogs. So, when a visitor comes to one of your blogs, he is directed to one of your other blogs and the chain continues. The same applies when search engine spiders visit you as well. For better results, link the one ends of the chain to relevant websites that enjoy a higher rank and higher traffic.
Keywords still rule
Keywords should be your focus. Research the latest and most effective keywords and ensure that they are used with a 1% or 2% density in your web content. Too much of keyword usage is not appreciated by visitors as well as search engines because the content fails to be satisfactorily informative.
About the Guest Author Anita is an online SEO and marketing specialist who works for workmonk.com as work manager and often writes on SEO/SEM and business marketing strategies regularly as guest blogger.