Mistakes to be Avoided While Marketing on Pinterest
Pinterest is fast emerging a very profitable and powerful social media tool for numerous businesses to drive the traffic onto their websites. If you are undertaking lots of valuable efforts to market your product on this particular social networking website, but not getting the desired results, then chances are there you may be committing some mistakes. If you make an effort to uncover the Pinterest marketing mistakes, then you can really create a traffic goldmine for yourselves. Here some of the marketing mistakes that you must be really cautious enough to avoid on Pinterest:
Never Showing off Products
Images play an intrinsic role in maintaining a very strong Pinterest presence. You can certainly lose a major chunk of your website traffic, if you resist the need of showcasing your company’s products. It makes more sense to add more product pins so that the customers can attach themselves with the company. A very important point to be considered here is that the product pins must not resemble as the advertisements, otherwise, the people may not join your community and if this happens, then you could lose out some valuable potential customers. The products must be presented in such a manner that is looks like beneficial for the Pinterest community.
Always try to post the relevant images; otherwise, there are chances that you may be labeled as Pinterest spammer. A large number of people visit Pinterest to have a glimpse of beautiful images, refresh themselves from their monotonous work and to get some inspiration or ideas. If your images redirect the people to the irrelevant sites that are not in conformity with the images, then they people might feel cheated. Hence, if your goal is to create brand awareness, then you have to remember two very important things. First of all, your images must not sound like classified advertisements as it will definitely tick the people off and they might unfollow you. The second thing is that the relevant link for the image must be provided so that all your marketing efforts do not get drained.
Presenting the Images Poorly
Some has quite rightly said that the first impression is the last impression. If a majority if your images in the pinboards appear to be dull and not properly cropped, then it does not creates a very favorable or sound impression in front of the customers. Moreover, if the resolution of the images is not good, then this particular small negligence from your side can really turn out to be such a colossal mistake that it may severely impact your prospective followers as well as the customers.
Pinning Images to Wrong Boards
One of a very interesting aspect about the Pinterest is that it allows you to organize different images by creating multiple pinboards. It is important that all the boards must be regularly optimized and updated; otherwise, it may really annoy the people. Do not put all the images in one single board as by doing you will end up nothing, but creating a mess. It is also cardinal that the right image must be pinned in a right board. For instance, if you are dealing in computers, then do not put the images in the food board, as it can seriously dent your online reputation.
Therefore, if you avoid the above mentioned marketing mistakes on Pinterest, then you will reap in rich rewards in terms of increased traffic and high sale leads.
About the Author: Joy Mali is an active blogger working with a renowned firm known for web design Sydney. She loves to share informative words on subjects like web design, development and wordpress customization services. This post is an outcome of her elaborate research and analysis which is of great help to all the web design experts.