Colours Colors and Kulers - Black Rules?
Which colour do you think sells the most of a given product, say a new mobile such as the Moto X where you could have any colour back pannel... Did you say blue? 40% of folks favorite colour is blue so you would think thats right, but its not.
Psychology in Online Shopping are things we've spoken about before, telling stories, brand awareness, how you use social media all have an impact on Sales - and so can colour of the object you are selling. Below is a great inforgraphic to illustrate this.