What's In A Logo? Exploring the World of Logos
Logo's are often the most iconic part of any brand, sometimes shape within a logo once seen is something you just have to tell your friends about (the arrow in the FedEx logo or the bear in the Toblerone logo). A logo can be instantly recognisable, think about Apple and CocaCola ... there aren't many folks in the world who couldn't describe how those two logos look. Each day we probably see hundreds of Logos and don't think about it, but what behind a logo... Amazon shows A to Z and has a cheeky smile, but not many people note both of these facts. So lets look at some more popular brands and see what is behind their logo design.
Some of these are so simple and yet so effective. Which is your favorite? Does your logo say something about you? Thanks to KOL for this infographic.