Magic Makers of Great Brands
So recently, for the first time in a few years, I took a "real" holiday - not a weekend away or a few days in London (actually working)... it was a great break. I got back yesterday, today the post man arrived with a brown paper wrapped object... a little odd given that I wasn't expecting anything at all today. I opened it and saw my name on an envelope, there was also two objects wrapped in purple paper... fear and excitement filled me, what on earth was this.
I opened the letter to find a letter from Danielle, a 'Magic Maker' from Late Rooms, the company I'd booked my hotel with. I couldn't help but feel at this point that not only was this going to be amazing, but Danielle had really took the time to look at what I love in life. (you can see the letter in the featured image of this post).
I opened the packages, now excited to see what Danielle had packaged up for me; 2 lovely bags of coffee from RoastWorks Coffee Co., a coffee company in Devon (where I had been on holiday) and a MyCuppaCoffee mug (a colour guide mug to coffee).
So it's clear Danielle did some cool minor stalking, maybe found my Subscription Coffee Review website < either way she found out I love coffee.
But Why Am I Writing About It Here?
The power of a story behind a brand is something we've talked about before, a part of that for LateRooms is the 'Magic Makers' - they seem to pick a few lucky folk at random, find out what they love and send them a gift.
It's a "little thank you" for your custom, a chance for them to add some magic to your day and holiday.
I did a little research and found a few more examples of the 'Magic Makers' at work.
The Pug Dog thing... seriously you can get pug dog everything...
— Zoe Fell (@zoefell) February 26, 2015
Letting shoppers shop to their hearts content...
— Lisa Simpson (@BeautifulMinds) December 12, 2014
Magic for Travellers
— Ian Parkes (@ianparkesf1) June 17, 2015
If you've had a 'Magic Makers' experience please leave a comment below and let us know!