Copywriting isn’t easy, it can be a real pain in the arse if you’ve got writer’s block or if you’ve been tasked with a writing 10 pieces for a website you’ve no idea where to start with. In this simple guide, I will share my 4 steps to helping you write that perfect piece of […]
Do Copywriting Services Work? and What to look for – 5 Tips for find Copywriters
Writing copy isn’t easy, it is time consuming, it requires passion for a subject, expertise in an industry and did I mention time. It also requires you to be literate! All that being said, if you can plough in the time yourself either as an SEO, can afford your staff’s time as a manager or […]
9 Tips from 10 Years of Blogging… What I’ve Learned
Believe it or not, this blog is 10 years old! Whoop whoop. Technically it was also my business (andy kinsey designs) back when it was started but that still counts and its gone through 101 different guises. Every few 6 to 12 months it’s had an overhaul, as my experimental playground – I mean what […]
10 Easy Ways to Write Fascinating Content Will Want to Read
Do you want your readers to be compelled to read your content? Do you think your writing is a little boring at times? Writing amazing content isn’t the easiest thing to do, there are many factors as to why someone will want to read your content – or not. But there is one overwhelming thing […]
Why Content Organisation is VITAL!
Andy often refers to “Content Organisation” as Information Architecture, but that sounds a bit complicated for what in essence is just saying “where do things belong” – that said Andy does tend to deal in websites with thousands of pages (so I may let him off with his jargon this time). Content Organisation is VITALLY important […]
How to create a better about us page
The about us page is where irrelevant content goes to die. Often it shouldn’t exist at all. But when it does, let’s at least make it useful. Do you have an about us page? The chances are it is less than useless. For a start, what is it for? I mean, your entire site is […]
Why say no to the madness of content migration
Why content migration sucks A policy of content migration is to ignore the issue of content on your website and that is to ignore user needs. It is the content and functionality that caters to those needs, not the design. You may able to bump conversion rates slightly with design improvements alone. You might even […]
Common Landing Page Mistakes Which Can Harm your SEO
A landing page is created in order to accomplish certain marketing or sales campaign. Landing pages are often the target of your link building (and SEO) or PPC campaigns, this means that optimizing for conversions is very important. But have you wondered if your landing page is not being properly optimized for the search engines? Despite […]
Online Marketing Success by Embracing Marketing Automation
Inbound marketing is an amazing methodology, and equally amazing is the marketing automation that facilitates the various components of inbound marketing. If you have a limited staff and want to carry out the magic of inbound, marketing automation tools come to your rescue to carry out all the complex activities, including social media posts, email […]
Dealing With the ROT
In my latest post for Smashing Magazine I explore how to deal with redundant, out of date and trivial content. Don’t check your feeds as much as you should? Signup to my bi-weekly newsletter instead. Don’t check your feeds as much as you should? Signup to my bi-weekly newsletter instead.