Do you want your readers to be compelled to read your content? Do you think your writing is a little boring at times? Writing amazing content isn’t the easiest thing to do, there are many factors as to why someone will want to read your content – or not. But there is one overwhelming thing […]
Why Content Organisation is VITAL!
Andy often refers to “Content Organisation” as Information Architecture, but that sounds a bit complicated for what in essence is just saying “where do things belong” – that said Andy does tend to deal in websites with thousands of pages (so I may let him off with his jargon this time). Content Organisation is VITALLY important […]
How to create a better about us page
The about us page is where irrelevant content goes to die. Often it shouldn’t exist at all. But when it does, let’s at least make it useful. Do you have an about us page? The chances are it is less than useless. For a start, what is it for? I mean, your entire site is […]
Why say no to the madness of content migration
Why content migration sucks A policy of content migration is to ignore the issue of content on your website and that is to ignore user needs. It is the content and functionality that caters to those needs, not the design. You may able to bump conversion rates slightly with design improvements alone. You might even […]
Common Landing Page Mistakes Which Can Harm your SEO
A landing page is created in order to accomplish certain marketing or sales campaign. Landing pages are often the target of your link building (and SEO) or PPC campaigns, this means that optimizing for conversions is very important. But have you wondered if your landing page is not being properly optimized for the search engines? Despite […]
Online Marketing Success by Embracing Marketing Automation
Inbound marketing is an amazing methodology, and equally amazing is the marketing automation that facilitates the various components of inbound marketing. If you have a limited staff and want to carry out the magic of inbound, marketing automation tools come to your rescue to carry out all the complex activities, including social media posts, email […]
Dealing With the ROT
In my latest post for Smashing Magazine I explore how to deal with redundant, out of date and trivial content. Don’t check your feeds as much as you should? Signup to my bi-weekly newsletter instead. Don’t check your feeds as much as you should? Signup to my bi-weekly newsletter instead.
Content Analysis tools: Audit your marketing strategy
We all want to know as much information about our site’s evolution as possible. Content analysis is even more precious as it can determine how well we rank in SERPs and how often we determine the audience to come back for more. Even if there are numerous efficient ways to do the necessary research for your content […]
Finding The Perfect Length of Blog
The most common question I get from new website owners, where the website contains a blog, is “how long should each blog be?” It’s a question that there isn’t actually a definative answer for, primarily because each website and audience wants something different – and if an audience is as wide, varied and awesome as […]
Top 4 Strategies to Generate Traffic to Your Website
If you have ever wondered if there was a secret formula to driving traffic then you are in luck. No, there isn’t. See, now you don’t have to worry about whether or not there is some secret online traffic software that you can just plugin in the name of your product, service or website address […]