Content Analysis and subsequent Content Optimisation is a key part of any holistic approach to SEO, or indeed website rebuild. However, recently I came to thinking about how I could explain the idea in a much simpler way, without the jargon or need for a whiteboard - let me be clear this article
Keywords or Topics? Which of the Two Should Online Marketing Agencies Focus On?
It's been over two years since Google's Hummingbird algorithm update forced SEO professionals to break their old search habits and in the time that has passed, the discussions which have percolated since then have been reaching a fever pitch; should we SEO professionals be focusing on the old school
Making WordPress Sites Faster – Caching & CDN’s
Speed plays a big role in the life of any website, it can affect your search rankings but more importantly it can have a huge affect on user experience. Last year we did a ton of experiments and saw a massive 81.7% increase in speed of this website by swapping caching plugins and adding a CDN to the
Is Click-Through Rate Really an Important Ranking Factor?
Click-through rate has long been considered an important part of how a website ranks in search results. If you’re not familiar with this concept yet, let us briefly explain it to you: click-through rate measures, in essence, the number of people who click a link against the total number of people
Rushed Backlinks Are Promises to be Broken
When it comes to setting up backlinks to a website, any company or SEO Management firm that promises an overnight success with link building is yanking the proverbial chain. All the old adages will ring true in internet marketing success. "Rome wasn't built in a day." The same can be said of
6 Awesome Content Marketing Tools You Should Be Using
It is very important to make a right buying decision at the right time. Wisely chosen content strategy can help your online business to generate more leads, conversions and ROI. Thus the tools for content marketing are extremely necessary to make the strategy efficient. These 6 tools are combination
5 Extremely Risky Black Hat SEO Practices That You Should Avoid
SEO with its complicated world would necessitate you to have a good knowledge about its important aspects including the terminology “black hat SEO”. You have may heard about black hat SEO but you don’t have any idea about it. Well, to be brief, black hat SEO is term used to refer the utilizing of
UPDATED: We Improved Our Load Time by Over 75% – You Can Too!
In the tech world SEOAndy does what is called eat your own dog food - put simply this means being the trail subject for things before our clients are. So today I want to share one example of this strategy and how it's seriously paid off - the result is in the headline, but here's what we did. A