It’s quite hard to come up with something new in terms of marketing these days. It’s not just that everything has been tried before; it’s that everything has been done to death already. As a result, most people are tired of the same old marketing strategies. There is one tactic, however, that people will always […]
Do you want your readers to be compelled to read your content? Do you think your writing is a little boring at times? Writing amazing content isn’t the easiest thing to do, there are many factors as to why someone will want to read your content – or not. But there is one overwhelming thing […]
Website Hosting: Standard Shared Hosting vs. VPS This is one of the more common questions we get asked, especially when a website “falls over” and the solution for many lower grade / cheaper hosting providers is “your need to upgrade to a VPS”. So, do you really need a VPS, or will shared hosting do? […]
Andy often refers to “Content Organisation” as Information Architecture, but that sounds a bit complicated for what in essence is just saying “where do things belong” – that said Andy does tend to deal in websites with thousands of pages (so I may let him off with his jargon this time). Content Organisation is VITALLY important […]
Crowdfunding isn’t easy, but if you get the planning right you can make your life during the campaign just that little bit less stressful. In this article I want to share a number of tips and tricks I have learned during my experiences helping campaigns on KickStarter and Indiegogo – in particular the Oomph Coffee […]
Image Optimisation and generally speeding up your website will really help with increasing user retention, user interaction, increasing traffic and can help increase your conversion rates.
Having a website is an essential business tool nowadays if you want to succeed and stay ahead of the game. But having a good-looking site is no longer enough, you need to push it further and actively drive your company forward by attracting customers to your site.
The about us page is where irrelevant content goes to die. Often it shouldn’t exist at all. But when it does, let’s at least make it useful. Do you have an about us page? The chances are it is less than useless. For a start, what is it for? I mean, your entire site is […]
Social media is a revolutionary and fundamental part of any effective marketing strategy. However, it only really works if you do a good job of it! That’s why we have devised a list of 6 little social media tricks to help your business succeed online.
They say you shouldn’t write blog posts as a stream of consciousness, that they should be planned, crafted, pounded into a listicle, or a two thousand word bit of evergreen content that Neil Patel and his army of munchkin content writers crank out. I do actually say the say thing, but sometimes you have to […]