Blogging in a fundamental part of many an online business success. Its the crux to many marketing techniques, its fresh content, unique content, its quality content and ultimately it can be evergreen shareable content. The content below is directly from one of our friends, Social Media Makes Sense who offer all kinds of Social Media […]
Why content migration sucks A policy of content migration is to ignore the issue of content on your website and that is to ignore user needs. It is the content and functionality that caters to those needs, not the design. You may able to bump conversion rates slightly with design improvements alone. You might even […]
Content Analysis and subsequent Content Optimisation is a key part of any holistic approach to SEO, or indeed website rebuild. However, recently I came to thinking about how I could explain the idea in a much simpler way, without the jargon or need for a whiteboard – let me be clear this article isn’t a […]
It’s been over two years since Google’s Hummingbird algorithm update forced SEO professionals to break their old search habits and in the time that has passed, the discussions which have percolated since then have been reaching a fever pitch; should we SEO professionals be focusing on the old school keyword targeted approach to search engine […]
Speed plays a big role in the life of any website, it can affect your search rankings but more importantly it can have a huge affect on user experience. Last year we did a ton of experiments and saw a massive 81.7% increase in speed of this website by swapping caching plugins and adding a […]
Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.
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A landing page is created in order to accomplish certain marketing or sales campaign. Landing pages are often the target of your link building (and SEO) or PPC campaigns, this means that optimizing for conversions is very important. But have you wondered if your landing page is not being properly optimized for the search engines? Despite […]
We all know we need one but how do you start a Social Media Strategy? Here’s 5 easy steps to help you hit the ground running… 1. Set Goals & Objectives Be clear about what you want to achieve, why, when and how. Make your goals S.M.A.R.T (specific, measurable, attainable, relevant, time-bound). Your goals should […]
You will have heard the phrase “don’t judge a book by it’s cover”, if you take it literally, it means that it’d whats inside that counts. ACTION: You see the man in the featured photograph (above), who do you think he is, what is his job and what is his history – make a quick […]
Using social media for your business is all well and good, but are you creating the customer engagement you’re aiming for? If the answer is no, then have a look at these five tips to improve your social media usage, and ensure that your social media is appealing to your audience. 1. Use Images to […]