As part of my work I am more and more being asked by local business owners (salons, cafés, estate agents, pubs and others) how they can be found by local people, tourists and far further afield other businesses.It used to be a simple tasks because you would “bid” on keywords … the trend wasn’t ever until recently to use terms such as “in xyz” or “near xyz” at the end of the search. But since early 2009 with Google wanting to “localise” search this has become an overwhelming trend.Take for example a client I am currently working with … they search the terms “marketing in xyz” and I am top of the local map for this (which in some search are currently placed above organic and below sponsored search results). So by what means can you get to use such maps of local business… well its simple … hop over to the Local Business Centre on Google – bing has one coming online soon too …Once your location and business is claimed you must verify the location (generally by post). Your listing then appears on the searches where appropriate.If you have any questions or wish to go further than this listing for your local marketing leave a question below and/or hire me
About Andy Kinsey
SEO Consultant with over 10 years experience, based in Manchester UK. Head of Search for Smithfield Media Agency, Coffee loving, Tech geek with a Political nerd-twist... oh and Andy is a true data-geek... founder of this SEO Blog.
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